The Food & Water Watch devised an April Fool’s Day joke to test how savvy American’s tastebuds are when it comes to drinking water. They created a fake brand of bottled water, Potomac Springs, that uses “flower osmosis” as their filtration process. But don’t be fooled, it’s actually DC tap water!  Watch below…

(via F&W Watch)

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Here is the winning submission from the “I heart tap” student video contest.

On a side note: All Bottles used in this video were either rescued from the trash or borrowed from the recycling bin.
To learn more, visit http:www.takebackthetap.org

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Have scientists finally found the answer to society’s dieting dilemma?  Could there possibly be a weight-loss plan that doesn’t involve a magic pill, appetite suppressant or meal replacement bar, with no side effects and costs next to nothing?

This slenderizing substance is water! Results from a clinical trial were announced this past Monday at the 240th National Meeting of the American Cancer Society and indeed, scientists have confirmed that just two 8-ounce glasses of water, taken before meals, will enables weight loss.

“We are presenting results of the first randomized controlled intervention trial demonstrating that increased water consumption is an effective weight loss strategy,” said Brenda Davy, Ph.D., senior author on the study. “We found in earlier studies that middle aged and older people who drank two cups of water right before eating a meal ate between 75 and 90 fewer calories during that meal. In this recent study, we found that over the course of 12 weeks, dieters who drank water before meals, three times per day, lost about 5 pounds more than dieters who did not increase their water intake.”

“People should drink more water and less sugary, high-calorie drinks. It’s a simple way to facilitate weight management.”

In addition to helping shed pounds, water is also a cleanser of toxins, temperature regulator, and a protector and cushion for organs and joints. Water helps the body to absorb nutrients, helps to convert food into energy and helps vital organs function properly. It’s nice knowing that in combination with a healthy diet and exercise the secret to enhancing weigh-loss pours freely from our taps!

(via Science Daily)

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MAVEA was recently featured on ArkansasMatters.com in the “What’s Green Now” section of their website. Tap is back my friends – take a look!

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This short animation takes a more critical examination of the state of conservation efforts in contemporary life.

Envirometer from makevisual on Vimeo.

“When the forces of conservation and industrialization within a common society compete head to head, the only entity that can regulate the fight is the fantastic measuring contraption known as the Envirometer. But, as the conflict escalates and the situations become increasingly more destructive and selfish, the vengeful and godlike Envirometer may be the only hope to unite the opposing viewpoints and create a progressive world where everyone can live in harmony.”

Lovingly crafted by Makevisual.

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You’ve probably heard of the terms carbon footprint or ecological footprint before, but what about water footprint? Kerima has designed a nifty interactive calculator to help you figure out your own individual consumption of water. You can watch the water surface rise and fall depending on how your choice affects the consumption. I was shocked to find out my water footprint was an average of 601 gal per day, which equals the amount of water used in the production of 19 cups of coffee. To find out what your water foot print is click here and share your results with us in the comments section when you’re done!

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Thanks to all the Philadelphia folks who came out for the Art in the Age & MAVEA “Can You Drink From Your Sink?” Water Lecture this past Tuesday. It was uplifting to have such a large turn-out to discuss and celebrate our most precious resource.

Also, a huge round of applause to Gin Ranly, Director of Education at the Schuylkill Center for Environmental Education, for providing such an informative lecture.  Gin touched on topics such as where the city of Philadelphia “sources” its water, how the water cycle has evolved, dangers behind hydraulic fracturing, and general water conservation tips. Overall, it was a tap-tastic presentation!

In case you didn’t have a chance to come, I’ve uploaded a video and some pictures for your viewing pleasure below. You can also visit our YouTube channel to view more videos from the lecture.

P.S. To the 10 lucky winners who received MAVEA water filtration pitchers – hope it helps you to ditch the bottled water – enjoy!

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