This is a brilliant campaign done by Heal the Bay, an environmental nonprofit organization located in California. With the use of a mockumentary they’ve really managed to strike a chord on the dangers of plastic. What a great tribute to how we’re polluting the environment with petroleum products. Oh, the plastic circle of life…

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As of August 12th, the U.S has provided $76 million towards flood-affected populations in Pakistan. These funds are being provided to UN agencies, the International Committee of the Red Cross and non-governmental organizations to provide emergency shelter, food, health care, clean water and sanitation.

Some of the heaviest monsoon rains in Pakistan’s history have killed at least 1,600 people, affecting 12 million more.”

Inspired Water would like to take a moment of silence for all the flood victims and their families. The need is great and so are your thoughts and prayers.

To learn more on how you can help:

Those in America can TXT “SWAT” to 50555 and it will give $10 dollars to UNHCR-PK.

Otherwise, please donate via any of the organizations listed here.

You can also contribute to the MercyCorps initiative Relief4Pakistan.

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The folks over at Green Thing have decided to create a World Tap Water Week and indeed — Inspired Water is on board — it’s high time the world celebrated humble, tasty tap for the everyday hero it is!

We’ve decided to join in on their “taptastic” celebration and to kick off the world’s first ancient ritual of World Tap Water Week, we will be giving away a MAVEA water filtration pitcher to one lucky winner a day for one week!

Here how to enter:

First – Friend us on Twitter – Follow @inspiredwater.

Next – Tweet us a slogan for Inspired Water.

Finally – Make sure you include the hash-tag #idrinktap.

Can’t wait to read your tweets!!

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There is no doubt in my mind that bottled water is hard for some people to give up, but that does not mean it is impossible. The convenience of bottled water is tempting and the only way to fully rid yourself from the horrible habit is to plan ahead.

Did you know that one third of bottled water comes from the tap? And get a load of this…  The same amount of oil and energy used to fuel one million cars is used to make bottled water in the U.S. every year!

Watch this poorly produced video below from Bottled Water Matters, dubbed “The Inner Workings of a Bottled Water Plant”.  It’s not only slightly ridiculous, but completely misleading.

Fast Company spoke with Dr. Peter Gleick, President of the Pacific Institute and author of Bottled and Sold: The Story Behind Our Obsession with Bottled Water, who explained:

“Facts are often wrong or incompletely presented; partial truths mask the full story; industry representatives make claims that are unsubstantiated; the videos explicitly malign tap water – something the industry claims it doesn’t do; they pretend to be “reporting” (ala the “BWM Report” label on the microphone held up to spokesmen for comments in the “Good Stewards of the Environment” segment), with softball questions given to company executives (like “What positive steps is your company doing for the environment?”); the “reporter” agrees with the executives (“So you’re really good on recycling….”); and so on.”


(via Fast Company)

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As a leading expert in water filtration, MAVEA’s premium pitchers are finding their way to fridges located all across North America. Recently on The World’s Best Ever, an Arts & Culture webzine, they featured the MAVEA Elemaris and gave it an excellent review. Read below!

To see the full review, visit World’s Best Ever or to learn how you can purchase a Elemaris, visit MAVEA.

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This is so heartbreaking. Recently CNN reported that one of the alligators from the Oklahoma City Zoo had passed away from ingesting plastic rubbish. Zoo workers were shocked to find seven plastic bottles and caps that had been ingested by the gator blocking its stomach.

Jennifer D’Agostino, the zoo’s director of veterinary services, tells CNN that the animal wasn’t able to properly digest its food as a result, which led to an infection that spread throughout the body.

“The tragic event spurred zoo employees to investigate the contents of other alligators’ stomachs, leading to the discovery of more garbage, including water bottles, bottle caps, a rubber toy alligator, and even a shoe.
Unfortunately, the problem afflicts more than just the gators, as seals have also been known to suffer injuries at the same zoo after swallowing coins thrown into the water, which the marine animals mistake for fish due to their glimmering appearance.”

In hopes to end plastic trash from continuing to harm the animals, the zoo is looking into installing guard rails and nets, they ultimately hope that visitors will be more cautious with their garbage.

(via Huffington Post)

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Leonardo da Vinci was fascinated by water.


Water has been represented throughout the history of art. Leonardo Da’Vinci studied water as an artist and as a scientist. He described water as the “vetturale di natura”, meaning the vehicle of nature. He believed water to be to the world what blood is to our bodies.

“Water is sometimes sharp and sometimes strong, sometimes acid and sometimes bitter, sometimes sweet and sometimes thick or thin, sometimes it is seen bringing hurt or pestilence, sometime health-giving, sometimes poisonous. It suffers change into as many natures as are the different places through which it passes. And as the mirror changes with the colour of its subject, so it alters with the nature of the place, becoming noisome, laxative, astringent, sulfurous, salty, incarnadined, mournful, raging, angry, red, yellow, green, black, blue, greasy, fat or slim.

Sometimes it starts a conflagration, sometimes it extinguishes one; is warm and is cold, carries away or sets down, hollows out or builds up, tears or establishes, fills or empties, raises itself or burrows down, speeds or is still; is the cause at times of life or death, or increase or privation, nourishes at times and at others does the contrary; at times has a tang, at times is without savor, sometimes submerging the valleys with great floods.

Water really is one of the most fantastic elements of our world!!

(via)

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